Caribbean Premier League

Client: IMG


colour, carnival and cricket

A super dynamic brand for the Caribbean Premier League. Traditional animation techniques were used to create this colourful and vibrant sequence for an event which occurs during the "Crop Over" carnival season expressing the carnival nature of the event. By utilising super wide dynamic camera angles, people and vibrant flowing colour we meld together the 'crop over' carnival and the explosive nature of Twenty20 cricket. The environment was created in maya 3D using a 'low polygon' technique which allows an abstract, contemporary feel and movement. The characters were created using traditional animation techniques, while the energy lines were created in 3D but with a 2D feel to tie the style styles together.