Winter Paralympics 2014
SUperhumans on Snow
We were there for London 2012 and back again for Sochi 2014. The Paralympians evolved! For the Winter Paralympics games we built upon the foundations of our "Superhumans" branding work on the 2012 Games. Our concept was "Force of Nature" - expressing both the spirit of the para-athletes as they defy their 'disability' and the battle they take up against the environment of icy blast, and obstacle-strewn treacherous slopes. The characters have evolved and the environment is fully animated into a flowing and beautifully choreographed piece of action-packed sporting adventure.