Who Do You Think You Are?

Client: Wall to Wall

Network: BBC 1

ANimated Ancestry

Our iconic brand for this genealogy detective show is now widely recognised on both sides of the Atlantic. The series looks to explore the ancestral heritage and the effects of diverse cultural influences England has absorbed throughout its history. Right from the outset the brand feels epic and immediately lets the viewer know they are watching something special. The celebrities, who were shot on blue screen, are featured wandering through typical English country meadows. Each celeb has a ghostly image of themselves and a unique hint as to their specific ancestry and history. Over the largest oak tree in the meadow, a symbol of English heritage, a family tree grows which finally reveals in to the logo and end frame.