Who Do You Think You Are?

Client: Wall to Wall

Network: BBC 1

ANimated Ancestry

Our iconic brand for this genealogy detective show is now widely recognised on both sides of the Atlantic. The series looks to explore the ancestral heritage and the effects of diverse cultural influences England has absorbed throughout its history. Right from the outset the brand feels epic and immediately lets the viewer know they are watching something special. The celebrities, who were shot on blue screen, are featured wandering through typical English country meadows. Each celeb is seen in the foreground, with distant repetitions of themselves exploring the landscape of their specific ancestry and history. We resolve to a large oak tree, a symbol of English heritage above which a family tree grows into the logo and end frame.