Spy

Client: Hat Trick

Network: Sky One

SAUL BASS inspired

The show's concept conjured up such great imagery related to international espionage and what being a member of MI5 must be like. The unlikely fashion in which the main protagonist accidentally became embroiled in this situation gave much scope for comedy too. The overall look of the show's brand is a nod back to the golden era of the spy, the 60's.