ITV England

Client: ITV

Network: ITV

football across the country

We were commissioned to create the on-air brand for ITV's coverage of all England men’s football matches. We wanted to take a slightly different approach, so we pitched an idea which contained no football in it what so ever, except for the occasional reference. We wanted to create a feeling of pride in the country, its diverse cultures, natural and architecture... it's a celebration, not of the players but of the country they play for.