THE DUNHILL HEIST
Dunhill is a prestige brand with a big heritage and their range of men and women's high-end watches reflect this. Not only was it important to express Dunhill's core brand values but also exhibit the watches centre stage throughout this film. We came up with the concept of a 60’s movie title, giving each of the watches a persona such as Bobby Finder, Parody Rose, Petrol Head and City Drifter which would all become a characters within a heist movie. The watches themselves were modelled in 3D and rendered as photo-real objects, juxtaposed with the narrative of the film, in a highly stylised, ‘film-optic’ look and feel.