Case Study: Crazyhead


Liquid channeled its inner demons, crashed cars, broke skulls and lit it all up with a lovely pentagram of neon.


We combined 35mm filmed elements with Maya 3D CGI, rendered in Arnold, to produce a massive pile of mayhem which our heroines pose proudly on top of, creating a brand image influenced by film posters of the 70's and 80's.

As usual the shooting script came from a comprehensive animatic that formed the basis for the sequence.

We worked along side the shows prop master to create a monstrous pile of mayhem topped off with a BMW and some ghoulish extras buried in the mess. We then worked our CG magic and added in skulls, bowling balls and all things Americana to complete the look.