Case Study: We Are British Jews
Lion TV were open to alternate techniques to tell difficult stories. We offered animation and illustration as a way of covering these areas whilst creating engaging storytelling.
We top loaded our pitch for this project with some example animations and test sequences all wrapped into a single pitch film.
Our effort and understanding of what was required from the get go was what won us the tender.
‘We Are British Jews’ was a controversial project with changes to graphics packages that ran concurrently with changes to the Labour party’s political standing on anti semitism.
We created an illustrated brand style that unified archive photography and footage, map graphics, text and illustration. Our client, Lion TV, were as ambitious in their programme making as we wanted to be in the bold style of the brand we created, it became a great pairing.